Archive for the ‘Email Marketing’ Category

Comparing the Goodmail Offerings

Friday, December 18th, 2009

This item posted on http://blog.realmagnet.com

With the release of their CertifiedDomain™ service, Goodmail now has two offerings for certifying senders and their e-mail.  They have long had the CertifiedEmail™ service which will continue to exist.  The purpose here is to compare the two services and look at why you might choose one service over the other to help improve deliverability.

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Is Corporate Email Dead?

Friday, October 16th, 2009

Recently, the Wall Street Journal published an article claiming that email’s reign as a primary form of communication is over.  The article focused mainly on personal communications and looks at how texting and social networking have replaced e-mail as the primary method of communication.  When looking at corporate e-mail, however, the trend is very different.  Email is becoming a more powerful tool than ever before.  What has changed is how it is used.

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