This has been a great months for watching sports. We’ve had an amazing Stanley Cup Playoffs (Congratulations to Chicago) followed by what people tell me was a great NBA Finals (Congratulations to LA), and now the World Cup. Throw in the US Open (Golf), the French Open, Wimbledon, the NCAA College World Series and I’m sure other events, and it has been a great time for sports fan.
Posts Tagged ‘Deliverability’
Unlike Sports, With Email Marketing, You Can Only Blame Yourself
Friday, June 18th, 2010Lessons from Testing Spam Assassin: A Guide to Getting Caught In the Spam Filter
Thursday, June 17th, 2010At work, we recently upgraded our version of Spam Assassin. Spam Assassin, for those who don’t know, is a tool that will evaluate an email, including the subject and sender address, and give it a score which tells you how “spammy” your message will appear to spam filters. It will look for a lot of the things we think are obvious (e.g., emails about Viagra or other ED drugs, money schemes, porn), as well as other, less obvious, triggers (e.g., ratio of text to images, URL which is an IP Address, etc.). This tool is also used by many companies as a part of their spam filter which will help decide whether your email gets through to the intended recipient. I should also note that these tests only look at the message, subject and from address of the email. There are other tests that can be conducted, also using Spam Assassin, that take into account additional information such as the reputation of the sender and related IP Addresses.
Comparing the Goodmail Offerings
Friday, December 18th, 2009This item posted on http://blog.realmagnet.com
With the release of their CertifiedDomain™ service, Goodmail now has two offerings for certifying senders and their e-mail. They have long had the CertifiedEmail™ service which will continue to exist. The purpose here is to compare the two services and look at why you might choose one service over the other to help improve deliverability.


