Posts Tagged ‘social marketing’

Is Corporate Email Dead?

Friday, October 16th, 2009

Recently, the Wall Street Journal published an article claiming that email’s reign as a primary form of communication is over.  The article focused mainly on personal communications and looks at how texting and social networking have replaced e-mail as the primary method of communication.  When looking at corporate e-mail, however, the trend is very different.  Email is becoming a more powerful tool than ever before.  What has changed is how it is used.

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Social Marketing – The Wrong Way

Sunday, July 5th, 2009

With as many sites as there are out there which claim to have the answer to getting into Social Marketing, you would think that people would follow some of the simple guidelines. For the purposes of this post, we’ll simply define social marketing as the use of social media as a tool to assist with marketing / public relations.

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